Welcome to Boise Idaho's finest graphic design and animation studio featuring affordable print design and DVD production.

Brand is quite possibly the most misunderstood marketing term. Yet in today’s over-saturated markets, your brand is what separates you from the crowd and, often, it is what determines your success.

TBG can help brand your company across all consumer touch-points. Far more than just a logo, your company's brand is its own unique identity. Your brand dictates how customers feel about your business and how they identify with your products. It guides their emotions in making purchase decisions. Since most purchase decisions are based on brand loyalty, why not let TBG help your company transform its brand from just another logo to a powerful force eliciting positive associations like trust, affinity and desire in your potential customers?

Brand touchpoints, and why they matter.

We know that at least 90% of purchase decisions are based on emotion. For the most part, customers need to feel good about your company, its products, reputation, and what your company stands for. But where do these feelings and ideas come from? Perceptions, right or wrong, are based on contact with your brand touch points. Your marketing material may tout the latest innovations, but if a customer calls in for more information and receives poor or even rude service, that one negative touchpoint cancels out all the good work that has been done so far.

Your brand is you, it's your logo, it's your letterhead, it's your sales force, it's the person who answers the phone, every piece of collateral, email, casual correspondence and even your handshake is all part of your brand or the entire summation of your company. It's the emotional response and intellectual perception of your company held by customers, vendors, audience members and even your staff. In short, your brand is all the interactions between everything your company is and everyone who comes in contact with your message/brand/company. And your brand is only as good as its weakest link.

Beyond building a logo, the Burroughs Group can help strengthen your brand and develop long-range goals for your brand by building assets across all communication channels.

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We can also take your existing brand and update it for a newer, more vital look, while still retaining all the brand investment you have built over the years. TBG can also change your flat, two dimensional logo into a 3D asset you can use anywhere from the high seas, to broadcast or multi-media productions.

TBG has developed special startup packages for small businesses so they can gain competitive footing with limited startup funding. Call today and discover just how easy building your brand can be with TBG